UX/UI Designer
& Visual Storyteller

creating with empathy

hello, I’m Sara Yoko!

I believe the best designs don’t just look good — they feel good. I combine my love for art and design with a deep sense of empathy to create thoughtful, intuitive design solutions.

  • From urban planner to UX/UI designer, I bring a unique blend of experience working with complex data and technical info, and passion for visual storytelling, to create clear, engaging, and user-centered experiences.

  • I’ve collaborated on over 50 client projects spanning urban planning and technology solutions. I have a passion for communicating complex, technical information in meaningful and engaging ways that resonate with different audiences.

    • Figma, Webflow, Adobe Creative Suite, Miro, Jira, Confluence, Webflow HTML/CSS, ArcGIS Enterprise, and more!

    • Visual Storytelling, User Research, Graphic Design, Data-Driven Design, Data Visualization, IoT Design, Design Strategy, and more!

Design Projects

  • HNTB UX/UI (Locked)

    2025 Public Engagement Web Service

    View Project

  • Focal App

    2024 Financial Literacy Project

    View Project

  • Ford Experience Architect (XA) Designer

    2023 Internship Projects

    View Project

  • My Five Key AI Principles for UX Designers

    2024 Medium Article

    Read Article

  • Amble App

    2022 Pedestrian Navigation Project

    View Project

  • DART Transit Optimization Study

    2022 Visual Transit Report

    View Project